Through UI UX practices I decided to learn more about advertising by (one) creating a pop-up experience and (two) studying organic online reach. I am doing this with no branding other than #untitledpopup with the goal to understand how this works on a small scale in order to work on experiential for bigger brands in the future. I wanted to know what made a great experience at its core, both in person and online. 
So far:
20 magazines destroyed 
5 friends helped
3 donations to my junk pile 
1 roll of tape holding everything together 
0 paper cuts