Problem: NAE has an online reach that only affects their target demographic.
Solution: The creation of social content during relevant events to gain more brand awareness. These events will be told through the perspective of data and immigration reform.
New American Economy posts information about the economics of immigration from federal to local initiatives. Some topics they cover are candidates stance on immigration and bills (including the DACA + Borders bill). For winter 2018, one of New American Economy's goals was to be culturally relevant during national/international events outside of what they usually post about.
Responsible for all design of content.
Creative Director Li Lai
Communications Manager James Scimecca
Copy by research team.
Responsible for all design of content.
Creative Director Li Lai
Communications Manager James Scimecca
Copy by research team.
